Guides
Straight answers for home services owners.
Short, practical guides to the questions owners ask us most, and the ones their customers now ask AI.
Guide
How to track leads, close rate and gross margin for a home services company
The four numbers every home services owner should know, how to calculate them, where the data lives, and the mistakes that make them wrong.
Read the guide → GuideWhat is AEO, and does a home services business need it?
Answer engine optimization explained for home services owners: how ChatGPT and AI search decide who to recommend, and a checklist to get named.
Read the guide →Rather talk it through?
Twenty-five minutes with a founder. The working session on your numbers after that is free.